Running Head: MARKETING

Nowadays individuals are anticipating their needs for snacks more, especially when they grow. They purchase seven out of 10 meals available in supermarkets, with 59 % purchased as part of the bigger shop. In Ireland, on an average 2.50 snacks are consumed each day. Young adults have been observed as the biggest snackers, consuming three meals per day, along with young families at 2.9 per day.